The Buick Encore is officially one year old and what a year it has been! The small crossover has almost single-handedly given the Buick brand a much-needed boost.
General Motors was definitely taking a gamble when it introduced the Encore; however, after just a few months, it was clear there was nothing to worry about.
“Right out of the gate, demand for the Encore was high,” Tony DiSalle, vice president of Buick marketing said in a statement. “It accounted for most of the segment’s growth last year and that’s because it offers the right safety, technology and features in the right-sized vehicle for many customers.”
In its first full year of sales, US buyers took home 31,046 of the luxury crossovers and global sales reached 97,311, which helped Buick set a new global sales record.
Here at Warsaw Buick GMC, we think the Encore is living up to its name as we want it to come back again and again and again.