During the month of September, Buick total sales rose 12 percent in comparison to the same period last year. It was largely a two-model show as the Buick Encore and Enclave accounted for about half of the brand’s individual and total sales.
With retail sales reporting a 38 percent increase, the Encore continued its nine-month growth streak. The small SUV has led its segment in sales for the past six months, quite a feat for such a competitive class.
The larger Buick Enclave posted its best September sales in three years. Year over year, the SUV’s sales increased by 21 percent.
“Despite the difference in size, both Encore and Enclave deliver the core attributes – style, comfort, quality and value – customers expect in a modern Buick,” said Tony DiSalle, Buick’s vice president of marketing. “Thanks to the success of our ‘Experience the New Buick’ campaign, consumers continue to discover these qualities are available in a Buick that truly fits their needs.”
Buick’s Verano and redesigned Regal also contributed to the brand’s sales growth.
September was a good month for Buick. We at Warsaw Buick GMC look forward to continued sales growth throughout the rest of the year.