Don’t worry. For all of you March Madness junkies, Buick has got your back. Just like last year, if you happen to be watching the NCAA tournament on the NCAA website you’ll notice a button on the bottom left labeled “Boss Button.” When your boss roams around your cube, your professor wanders behind you, or your spouse starts getting suspicious, you can click the button and your screen will look like you are doing something legitimate.
Not only that, Buick has found a way to make March Madness even more fun by introducing a trick shot competition. This isn’t just any competition. It features sixteen competitors, including a four year-old named Titus who does seem to in fact have a magical ability to sink trick shots as well as the Dude Perfect crew who make silly videos for a good cause. Viewers get to pick a potential winner just like with the March Madness bracket.
Molly Peck, Buick’s Director of Marketing and Advertising in an interview with BrandChannel that “Neilsen metrics found that last year’s campaign set a record in terms in terms of memorability.” Looks like a repeat for this year!