GM’s Toledo, Ohio Plant Receives Award for Eco-Friendly Initiative

At Warsaw Buick GMC we would like to congratulate GM on receiving an award from the National Pollution Prevention Roundtable. GM announced its award on Sept. 16, which it received for successful efforts to reduce pollution.

GM’s Toledo, Ohio Plant was recognized for its ability to reduce its impact on the environment. According to GM, this plant specifically produces automatic transmissions for an array of GM trucks, cars, and SUVs. Astonishingly, the GM Toledo Plant was able to reduce energy concentration by 30% and wastewater discharges by 60%. The energy reduction prevented over 38,425 metric tons of CO2 from entering our atmosphere.

“This award is a celebration of various plant sustainability initiatives, from landfill-free to our ENERGY STAR Challenge for Industry distinction,” said Joyce Arakelian, a senior environmental engineer at the facility. “Our Drive-to-Zero program helps conserve our resources and enables employees to see the simple and real benefits of energy reduction.”

GM’s Toledo, Ohio Plant is just one example of the many ways in which GM is trying to reduce its carbon footprint. We here at Warsaw Buick GMC think that effort deserves some recognition.

Buick Drive For Your Students Program Helps Local Schools

Across the country, the costs of after-school programs and extracurricular activities are continuing to rise. To help offset these costs, Buick is extending a helping hand through its Drive For Your Students program, allowing local public high schools to raise funds for a variety of activities.

The program, which is a test-drive initiative, allows dealers and schools to work together and build a community spirit. For each test drive taken at the event, Buick donates money (up to $10,000 per event) to be shared among participating schools.

“This program further demonstrates Buick’s commitment to community and education, as well as the local investment that dealers are making in their home towns,” said Molly Peck, director of Marketing for Buick.

Students who assist in hosting the events not only receive the money for their extracurricular activities, but they also gain experience in helping dealers plan, coordinate, and execute events.

If you are interested in using a Drive For Your Students event to raise funds for your program, contact Warsaw Buick GMC today!

Connectivity Will Come Standard across the Entire 2015 Buick Lineup

Buick is preparing to introduce a ‘new’ kind of connectivity. The automaker has announced that each and every 2015 Buick model will come standard with Apple Siri Eyes Free and Text Message Alerts, and most 2015 Buick models will also come standard with a built-in Wi-Fi hotspot, powered by OnStar with 4G LTE. That’s right – your data draining family can stay connected while you can maintain safe communication with your phone.

“People have become accustomed to having their mobile devices with them wherever they go, and that includes their vehicle,” said Roger McCormack, Buick product director in a news release. “With standard technologies like Siri Eyes Free and Text Message Alerts, Buick provides drivers with a convenient and safe way to stay in touch while on the road.”

The text message alerts feature allows smartphone users with Bluetooth connectivity to listen to incoming text messages read aloud through the car’s speakers. Siri Eyes Free allows users to interact with their smartphones using voice commands. Ask Siri to call people, play music, compose text messages, get directions, check the score, and more.

The car’s IntelliLink user interface is designed to be user-friendly and highly customizable, so each user can create a system that best meets their needs. That, along with the available OnStar with 4G LTE means a built-in Wi-Fi hotspot, providing a mobile hub for passengers and drivers to stay connected, even while on the go. 4G LTE will be available on the Buick LaCrosse, Verano, Regal, and Encore for the 2015 model year and will be available on the entire 2016 Buick lineup.

Stop by Warsaw Buick GMC, where the 2015 lineup is already rolling into our showroom!

“Experience the New Buick” Campaign Launched this Week

MLive.com reports that General Motors’ “Experience the New Buick” campaign expanded this week to promote the revitalized Buick brand. The campaign features a handful of ads that are trying to create a “that’s not a Buick” moment and change the viewer’s idea of what a Buick really is.

The commercials all take the aforementioned “that’s not a Buick” approach to show how brand’s design has changed. The ads feature a girl trying to find her friend’s car and a valet attempting to retrieve a car, but both failing because they have trouble identifying the Buick in a crowd of cars. Another ad similarly takes place surprise party that is being ruined because the attendees are debating if the birthday girl’s car is actually a Buick.

“The whole theme of ‘Experience the New Buick’ is wrapped around the fact that we have a new product portfolio,” says Tony DiSalle vice president of Buick marketing. “You look across the entire portfolio and it’s surprising to a lot of people what Buick is today.”

Try a reimagined Buick at Warsaw Buick today!