“That’s Not A Buick” Ad Proves Scientifically Effective

Have you noticed your own level of “engagement trace” during the latest Buick commercial campaign? These are the commercials where invariably someone proclaims “That’s not a Buick” when he or she is confronted with a new Buick.  The message therein: adjust your expectations; Buick isn’t what it used to be.

As for this mysterious “engagement trace,” that’s what scientists use to measure moment-by-moment focus on some media. Innerscope, a consumer neuroscience firm, measured the engagement trace in 50 volunteers, in addition to heart rate and breathing patterns, while they watched a Buick spot.

The result was “one of the highest overall levels of emotional engagement” Innerscope had ever seen, according to GM Authority. Engagement trace is measured on a 100-point scale. Sixty-five implies a baseline level of engagement. The volunteers who were watching the “That’s not a Buick” spot scored in the 80s.

At Warsaw Buick GMC, we’ve found that driving a Buick is highly engaging as well. Visit us today and find out!

2015 GMC Canyon Wins Best Of The Best At Autoweek

2015 Canyon - Best Of The Best Autoweek takes their Best of the Best award very seriously. First of all, they select eight finalists in both the car and truck category, selections based on evaluations in the areas of “performance, design, build quality, value and significance,” according to GM News. Then comes the fun part. The editors rent out the Michigan International Speedway and spend three days testing the finalists.

This year after the smoke cleared, the 2015 GMC Canyon emerged as the Best of the Best truck. In a statement about the winner, Autoweek said, “It’s truly a truck in the most honest sense…but refuses to forego the requirements a modern buyer has in a vehicle: refinement, modern conveniences and amenities, high-quality build, practicality and style.”

Duncan Aldred, vice president of GMC Sales and Marketing, responded by saying, “Autoweek’s recognition affirms our instincts.” It’s those good instincts that inspired GM to offer AutoTrac automatic four-wheel drive, G80 locking rear differential and OnStar with 4G LTE–the very features that certainly helped them take the title, the same features that we love to show our customers here at Warsaw Buick GMC.

GMC November Retail Sales Report Gives Reason to Celebrate

It’s been thirteen years since GMC has been able to report November sales as impressive as those recorded this year. With a total of 43,853 vehicles sold last month, the automaker boasts a 31.1% increase over last year’s GMC November retail sales and the best November since 2001.GMC November retail sales

The brand’s trucks, especially the Sierra, played a large part in that success. The full-size Sierra sold 22,458 units—over half of the brand’s total sales and 57% more than last year during the same period. That number also happens to be the truck’s new record for November sales.

“As evidenced by our November sales results, customers continue to turn to the Sierra for a pickup truck that’s both strong and stylish,” said Duncan Aldred, GMC’s US vice president for sales and marketing.

“Between the Sierra and Sierra HD, along with distinctive model lines like the All-Terrain and Sierra Denali, we offer a truck that not only fits the task at hand, but also reflects the unique style, personality and preferences of the customer.”

GMC’s Terrain and Yukon models also recorded double-digit gains in comparison to last year’s November sales.

As the brand celebrates its 10th consecutive month of year-over-year sales increases, we at Warsaw Buick GMC look forward to setting new records during December.

2015 GMC Canyon’ Performance Was Ideal for Towing on Thanksgiving

If you caught the Thanksgiving Macy’s Thanksgiving Day Parade, you probably noticed the sleek trucks hauling the floats. For this year’s event over 55 GMC Canyons were used to help tow parade floats, making this the 34th year in a row GMC has helped out.

We at Warsaw Buick GMC can understand why participants want to use the new pickup model: the 2015 GMC Canyon performance is impressive, to say the least. We’re talking about an optional 3.6-liter V6 with a towing capacity of up to 7,000 lbs when properly equipped.2015 GMC Canyon Performance

“Not everyone needs full-size capability, but they still deserve strength and true-truck attributes that come in larger trucks,” said Duncan Aldred, VP of Sales. “Canyon offers all the capability and confidence with the versatility and maneuverability of a smaller crossover making it the perfect complement for the holiday or any season.”

According to GMC, the Canyon also has a remarkable tuning radius of only 41 feet, another reason it was a great pick for the parade. It also includes a state-of-the-art navigation system and infotainment system, a built-in Wi-Fi hotspot, and OnStar, ensuring no drivers got lost during the hectic event.