Don’t worry. For all of you March Madness junkies, Buick has got your back. Just like last year, if you happen to be watching the NCAA tournament on the NCAA website you’ll notice a button on the bottom left labeled “Boss Button.” When your boss roams around your cube, your professor wanders behind you, or your spouse starts getting suspicious, you can click the button and your screen will look like you are doing something legitimate.
Not only that, Buick has found a way to make March Madness even more fun by introducing a trick shot competition. This isn’t just any competition. It features sixteen competitors, including a four year-old named Titus who does seem to in fact have a magical ability to sink trick shots as well as the Dude Perfect crew who make silly videos for a good cause. Viewers get to pick a potential winner just like with the March Madness bracket.
Molly Peck, Buick’s Director of Marketing and Advertising in an interview with BrandChannel that “Neilsen metrics found that last year’s campaign set a record in terms in terms of memorability.” Looks like a repeat for this year!
When you shop for a new vehicle, you want to find one on which you can rely. It makes sense then, that your research would lead you to information like that released in the 2015 J.D. Power Vehicle Dependability Study in which you’ll find that Buick ranks as the second most dependable brand on the market.
Buick climbed the rankings three spots from last year to reach second place overall. Impressively, the brand is 34% more reliable than the industry’s average.
The study evaluates vehicles in their third year of ownership, meaning this year’s results are based on 2012 models. The LaCrosse won as most dependable model among large cars, and the Enclave earned second place in the Midsize SUV segment.
“Buick’s ranking is a testament to the fact that [we’re] on the leading edge of reliability, quality and customer service,” said Duncan Aldred, Buick’s vice president. “More and more customers are visiting the Buick showroom because we put these values at the core of every model we bring to the market.”
In addition to Buick’s reliability, J.D. Power also recently recognized the 2014 Encore as the highest ranking Sub-Compact SUV in the organization’s Initial Quality StudiesSM for 2013 and 2014 and Buick as the No. 1 mass-market brand for customer satisfaction with dealer service based on the 2014 U.S. Customer Service Index StudySM.
For us at Warsaw Buick GMC, it is our privilege to deliver a comprehensive package of quality products with a reputation for reliability and award-winning service to our valued customers.
School’s in session, and it is time for report cards – the Consumer Reports Report Card, that is. In an unprecedented occurrence, Buick has, for the first time, become the top-ranked domestic brand in the annual Consumer Report’s top ten picks.
To establish the rankings of the Car Brand Report Card, the magazine’s test drivers made assessments based on performance, reliability, and safety of 270 vehicles from 28 different automobile manufacturers. In order to receive a top ranking in the Report, vehicles must also receive high marks for crash or rollover tests from the IIHS or federal government.
Buick was able to surpass both Honda and BMW in the rankings with the Buick Regal taking the lead in the sports sedan segment beating the BMW 328i which claimed victory for the past two years. “Buick has a reputation for large, cushy cars, and they’ve really reinvented themselves pretty quickly,” Jake Fisher, director of automotive testing at Consumer Reports, “In many ways, they’re like the new Lexus, but also sporty to drive.”
Ever wish you had eyes in the back of your head? Well, GMC has developed a close second for parents to use while in the front seat. The GMC Conversation Mirror is a secondary rear-view camera developed by the Yukon design team to help parents keep an eye on kids in the back.
According to GMC, the new Conversation Mirror was initially designed for the Yukon because 30% of its owners are parents with kids under the age of 16. The new mirror pops out of the overhead console’s sunglass holder, which enables you to see behind without turning around. By keeping family-oriented features like this in mind, GMC is catering to customers’ needs.
“As a mom, when it came time to design the next-generation Yukon and Yukon XL, I wanted to give our customers a better way of keeping tabs on their kids without forcing them to turn around and take their eyes off the road,” said Kay Jarboe, product manager for the 2015 Yukon and Yukon XL.
While some drivers may just use their rearview mirror or aftermarket conversation mirrors, GMC wanted to create a well-integrated, not to mention safe, feature. There’s no need to mess with extra parts or your rearview mirror – just tap the overhead console and you’ll have a bird’s-eye view.