Buick Enclave Benefits from Take Your Child to Work Day

While a rear DVD entertainment system is a great feature to have in a car, especially for those long road trips, they tend to have one messy negative—a whole lot of motion sickness. As part of an effort to offer the best vehicle possible, the Human Factors group at Buick set out to discover how they might place the screen outside of “the puke zone” and reduce motion sickness, something that wouldn’t have happened if it wasn’t for Take Your Child to Work Day.

2014 Buick Enclave - Take Your Child to Work Day“Working with children on Take Your Child to Work Day is an excellent way for us to expand our pool of feedback,” said Don Shreves, GM Human Factors engineering group manager. “Our group and research is very data-driven. Designing every element to a vehicle comes down to millimeters. While a door handle placement of seat switch might feel right to the designing engineer, we come in with data points from real consumer feedback, including kids, to help determine the best location.”

Though this year during Take Your Child to Work Day testing focused on the comfort of the Enclave’s third-row seat belt buckles, last year focused on “the puke zone,” which is a measurement to determine the ideal placement of the DVD screen to reduce motion sickness. By rigging the DVD screen on a track, the team was able to determine where to position it after recording the responses of more than 75 kids who were asked when the screen distance was too far away or too close.

If you want to see the Buick Enclave’s perfectly position DVD screen for yourself, make sure you stop by Warsaw Buick GMC for a test drive!

Buick Technology Delivers Convenience and Safety

When cars were invented more than a century ago, they didn’t do much more than just take passengers from point A to B. While modern cars still fulfill that same core purpose, they also pack so much technology as to have become veritable mobile computers.

At Warsaw Buick GMC, we like to separate car technology into three categories: powertrain, convenience, and safety. In this article, we take a brief look at some of the convenience and safety technologies customers can find across the Buick lineup. We’ll reserve a future article for powertrain tech, as it really deserves its own.

Though every Buick has its own identity and unique quirks, customers can find much of the same technology across all models. For example, Buick IntelliLink is a convenience system that helps drivers carry out tasks with just the sound of their voice, from playing their favorite music to making hands-free calls. There’s also the Remote Vehicle Starter, which is highlighted nicely in this award-winning commercial. It’s the little things that add up to a wonderful experience.

Safety technologies are more than just the antilock brakes or traction control you’ve probably heard about. Side Blind Zone Alert, Rear Parking Assist, and Rear Cross Traffic Alert are all examples of vehicle assistance designed to aid the driver in avoiding collisions. They don’t just keep you safe—they help you become a better and more aware driver.

Talk to us at Warsaw Buick GMC to learn more about everything our Buicks have to offer!

Two Great Family Events in Warsaw, Indiana

Family Events in Warsaw, INHere in Warsaw, we know that the Spring brings about some of the best activities in our fair town. Here are a couple of the exciting events happening this spring.

Fishing Derby for Kids

  • When: Saturday, May 31st
  • Where: Municipal Park
  • Price: Free

Rising temperatures means that the fish are out there and ready to nibble. Gather up the kids for this catch-and-release fishing derby that will celebrate National Fishing Week and bring the whole family out to the water. There will be prizes awarded for catch categories such as Biggest Fish, and the first 100 kids who sign up will receive a free gift.

Mommy Son Adventure

  • When: Friday, May 1st
  • Where: Pete Thorn Center Gym
  • Price: $15 per couple, $5 per additional child
  • Ages: 3-10

This special day dedicated to mothers and sons puts the both of you on a farming adventure. The event includes snacks, activities, and even games that will center around life on the farm. Not only just for moms; grandmothers, aunts, and more are welcome to share the day.

Buick Brand Scores Number One Spot for Customer Satisfaction

Not to toot our own horns, but Buick was recently rated number one in the J.D. Power 2014 U.S. Customer Service Index StudySM among mass-market brands

“Our dealers have an excellent focus on putting our customers first,” said Duncan Aldred, U.S. VP of Buick and GMC. “Not only have Buick dealers committed to or completed overhauling their facilities, but they’ve shown that continuing a positive customer experience is a top priority.”

In the study, J.D. Power assesses customer satisfaction in five key areas: service quality, service initiation, service advisor, service facility, and vehicle pick-up. Are you catching the theme?

With a score of 835 out of 1,000 – well above the average score of 797 – it’s clear to see that Buick is dedicated to delivering quality vehicles and quality service for those vehicles to customers.

The same is true for us here at Warsaw Buick GMC. We take pride in our 4.8 out of 5 star rating that you, our customers, have awarded us in your online reviews. Please let us know how we can continue to be of service to you.

GMC Takes Silence up a Notch in the All-New 2015 Yukon

2015 Yukon
2015 Yukon

The all-new 2015 GMC Yukon is on its way to Warsaw Buick GMC. When it gets here, you’ve got to stop by and experience why everyone is talking about how quiet the full-size SUV is.

In a press release detailing the engineering that gives peace to the Yukon’s interior, GMC goes so far as to say you won’t find a quieter SUV in the segment.

When redesigning the Yukon and the Yukon XL, GMC’s engineers took painstaking measures to create a vehicle that provides both high performance and a luxuriously quiet ride.

“We’ve made extensive improvements on the new Yukon and the interior quietness is a feature noticeable enough to grab your attention. The Yukon is truly a pleasure to drive,” said Michell Shippy, GMC’s performance engineer for noise, vibration, and wind noise.

Features like the SUV’s 75-percent high-strength steel frame, triple sealed doors, and acoustic baffles contribute to the markedly quiet interior.

“The GMC customer is looking for a vehicle that’s a notch above the rest in all aspects, but especially in refinement,” said Duncan Aldred, U.S. vice president for Buick and GMC. “Interior quietness is an essential element to refinement and we keep hearing how impressively silent our new Yukons are. It’s really something to experience.”

2015 Yukon XL
2015 Yukon XL

2015 Buick Models to Have Standard OnStar 4G LTE

Today, most people expect to stay connected while driving and one of the best ways to do this is with a high-tech system like OnStar 4G LTE. Starting with the2015 model year, many Buick models will have this system as standard equipment.

At the DENT Conference in Idaho earlier this month, Buick marketing vice president, Tony DiSalle confirmed that the 2015 Encore, Verano, Regal, and LaCrosse will have the new 4G tech.

“Today’s Buick lineup is full of technologies that help make our owners safer and more secure than they would be without them,” he said. “With the introduction of high-speed OnStar 4G LTE, Buick owners will be better connected as well.”

He also said the entire Buick lineup will have standard OnStar 4G LTE in the 2016 model year.

This technology will allow passengers to connect to wireless high-speed internet right in their Buick. The Wi-Fi hotspot will allow up to seven devices to connect.

Do you like to stay connected while out on the road?

Buick Celebrates Successful First Year of Encore

The Buick Encore is officially one year old and what a year it has been! The small crossover has almost single-handedly given the Buick brand a much-needed boost.

General Motors was definitely taking a gamble when it introduced the Encore; however, after just a few months, it was clear there was nothing to worry about.

“Right out of the gate, demand for the Encore was high,” Tony DiSalle, vice president of Buick marketing said in a statement. “It accounted for most of the segment’s growth last year and that’s because it offers the right safety, technology and features in the right-sized vehicle for many customers.”

In its first full year of sales, US buyers took home 31,046 of the luxury crossovers and global sales reached 97,311, which helped Buick set a new global sales record.

Here at Warsaw Buick GMC, we think the Encore is living up to its name as we want it to come back again and again and again.

Internet “Humming” with Rumors of Giant New GMC SUV in Works

Do you miss the Hummer? It’s been gone from the new car marketplace for a couple years now, after being dropped out of the GM lineup. However, something exciting might be in the works now. Rumors are trickling out from GMC about a new “American G-Wagen” in development right now, a new “super-capable off-road SUV” that will fill that giant gaping space ripped into the new car landscape by the Hummer on its way out.

Details, of course, are scarce right now, but that doesn’t stop us here at Warsaw Buick GMC from speculating on what a new Hummer successor might look, feel, and drive like. First of all, it seems pretty clear this won’t just be another Chevrolet vehicle re-badged as a GMC; it will be a completely new vehicle express-built to deal with off-road, all-terrain landscapes. The new vehicle might make use of current GMC technologies like the K2XX body-on-frame platform and powerful diesel engines.

GMC’s Hummer successor will target the same market as the Jeep Wrangler and the Toyota FJ Cruiser. The FJ Cruiser is in its last production year—so GMC’s timing is perfect to introduce a new competitor in this off-road focused segment.