Tag Archives: Avenir

Buick Avenir Concept Has a Really Fancy Lighting System

Buick has revealed details about the advanced lighting system on the Buick Avenir concept, which shows the direction of Buick’s intended designs for future headlights and taillamps.

New LED technology has allowed the Avenir’s designers to truly hone the look of lighting elements and the light they emit while saving energy.

Buick Avenir conceptThe Avenir’s fancy headlamps include trios of jewel-like LEDs, arranged in a “wave” shape meant to match the forms inside the cabin. Along with the taillamps, they also feature diffused light elements that form wings across the top of the lamp assembly, each of which incorporates the signature Buick tri-shield logo and continues the layered pattern found on the decorative trim and seating surfaces.

“Signature lighting is often the first design element people notice on a vehicle,” said Martin Davis, design manager for exterior lighting. “A distinctive illuminated graphic is incredibly important—it is an opportunity to visually communicate the design aesthetic of the brand. The wing signature lighting is a Buick design hallmark that will help you identify a Buick product on the road.”

We look forward to seeing these new designs make their way to our lineup at Warsaw Buick GMC!

Buick Avenir Concept is the Best at Detroit Auto Show

In the past, the Buick brand was not necessarily synonymous with the word luxury. But that’s all been changing over the last couple years—and if the Detroit Auto Show is any indication, that brand direction will continue for a long time. At the show, Buick revealed the Buick Avenir Concept, which gives us a big glimpse into what’s to come for the brand.Buick Avenir Concept

You see, the word “Avenir” is actually French for future—and just one look at the beautiful, low-slung, modern exterior aesthetic shows you why. “Avenir embodies Buick design, which centers on effortless beauty and presence without pretense,” said Ed Welburn, vice president of General Motors Global Design. “It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go.”

There are ergonomic and luxury improvements on the interior as well, though, so you’ll be completely comfortable and content in the cabin as well. While the Avenir is simply a concept vehicle and is not headed to production, it definitely shows an exciting future for the Buick brand in terms of both design and performance. Come see us at Warsaw Buick GMC to learn more today.