Tag Archives: Buick

Buick Avenir Concept Has a Really Fancy Lighting System

Buick has revealed details about the advanced lighting system on the Buick Avenir concept, which shows the direction of Buick’s intended designs for future headlights and taillamps.

New LED technology has allowed the Avenir’s designers to truly hone the look of lighting elements and the light they emit while saving energy.

Buick Avenir conceptThe Avenir’s fancy headlamps include trios of jewel-like LEDs, arranged in a “wave” shape meant to match the forms inside the cabin. Along with the taillamps, they also feature diffused light elements that form wings across the top of the lamp assembly, each of which incorporates the signature Buick tri-shield logo and continues the layered pattern found on the decorative trim and seating surfaces.

“Signature lighting is often the first design element people notice on a vehicle,” said Martin Davis, design manager for exterior lighting. “A distinctive illuminated graphic is incredibly important—it is an opportunity to visually communicate the design aesthetic of the brand. The wing signature lighting is a Buick design hallmark that will help you identify a Buick product on the road.”

We look forward to seeing these new designs make their way to our lineup at Warsaw Buick GMC!

Buick Fosters NCAA March Madness Addiction With Boss Button Again

Don’t worry. For all of you March Madness junkies, Buick has got your back. Just like last year, if you happen to be watching the NCAA tournament on the NCAA website you’ll notice a button on the bottom left labeled “Boss Button.” When your boss roams around your cube, your professor wanders behind you, or your spouse starts getting suspicious, you can click the button and your screen will look like you are doing something legitimate.

Not only that, Buick has found a way to make March Madness even more fun by introducing a trick shot competition. This isn’t just any competition. It features sixteen competitors, including a four year-old named Titus who does seem to in fact have a magical ability to sink trick shots as well as the Dude Perfect crew who make silly videos for a good cause. Viewers get to pick a potential winner just like with the March Madness bracket.

Molly Peck, Buick’s Director of Marketing and Advertising in an interview with BrandChannel that “Neilsen metrics found that last year’s campaign set a record in terms in terms of memorability.” Looks like a repeat for this year!

Buick Bests Industry Average by 34% in Vehicle Dependability Study

When you shop for a new vehicle, you want to find one on which you can rely. It makes sense then, that your research would lead you to information like that released in the 2015 J.D. Power Vehicle Dependability Study in which you’ll find that Buick ranks as the second most dependable brand on the market.

Buick climbed the rankings three spots from last year to reach second place overall. Impressively, the brand is 34% more reliable than the industry’s average.

The study evaluates vehicles in their third year of ownership, meaning this year’s results are based on 2012 models. The LaCrosse won as most dependable model among large cars, and the Enclave earned second place in the Midsize SUV segment.

“Buick’s ranking is a testament to the fact that [we’re] on the leading edge of reliability, quality and customer service,” said Duncan Aldred, Buick’s vice president. “More and more customers are visiting the Buick showroom because we put these values at the core of every model we bring to the market.”

Vehicle Dependability Study
2014 Buick Encore

In addition to Buick’s reliability, J.D. Power also recently recognized the 2014 Encore as the highest ranking Sub-Compact SUV in the organization’s Initial Quality StudiesSM for 2013 and 2014 and Buick as the No. 1 mass-market brand for customer satisfaction with dealer service based on the 2014 U.S. Customer Service Index StudySM.

For us at Warsaw Buick GMC, it is our privilege to deliver a comprehensive package of quality products with a reputation for reliability and award-winning service to our valued customers.

Breaking-in: Buick Top Ten Consumer Reports

School’s in session, and it is time for report cards – the Consumer Reports Report Card, that is. In an unprecedented occurrence, Buick has, for the first time, become the top-ranked domestic brand in the annual Consumer Report’s top ten picks.

Consumer Reports top tenTo establish the rankings of the Car Brand Report Card, the magazine’s test drivers made assessments based on performance, reliability, and safety of 270 vehicles from 28 different automobile manufacturers. In order to receive a top ranking in the Report, vehicles must also receive high marks for crash or rollover tests from the IIHS or federal government.

Buick was able to surpass both Honda and BMW in the rankings with the Buick Regal taking the lead in the sports sedan segment beating the BMW 328i which claimed victory for the past two years. “Buick has a reputation for large, cushy cars, and they’ve really reinvented themselves pretty quickly,” Jake Fisher, director of automotive testing at Consumer Reports, “In many ways, they’re like the new Lexus, but also sporty to drive.”

We are thrilled to be a part of the Buick top ten brand and invite all of our readers to come visit the newest top-rated line-up at Warsaw Buick GMC.

Buick Wins Three KBB Cost to Own Awards

For the second year in a row, three Buick models were given the 5-Year Cost to Own award from Kelly Blue Book (KBB). This award is given to models based on value retention and the cost of ownership, meaning that Buick models have some of the highest resale values and cheapest expenses of any car on the market.

2015 Verano - KBB Cost to Own Awards
2015 Verano

According to Buick, the three winners were the Verano, Encore, and Enclave. Because depreciation is often the number one owner expense, the fact that Buicks retain their value over long periods of time makes them easier on your wallet. Not only that, but KBB also considers maintenance, fuel-costs, and finance and insurance fees.

When owners buy each of these models, they save considerably over five years. The Verano, winner of the Entry-Level Luxury Car category, saves owners an average of over $9,000. The Encore, winner of the Luxury Compact SUV category, saves over $14,000, and the Enclave, winner of the Luxury Full-Size SUV, saves drivers over $17,000. That’s a lot of dough in the long run.

2015 Enclave - KBB Cost to Own Awards
2015 Enclave

The KBB Cost to Own awards are just one more reason to consider buying a Buick. Not only does every model feature the latest technology and a high level of luxury, but by buying these models you’ll also save considerably compared to other models.

Is A More Powerful Buick Encore on the Horizon?

Buick’s small crossover, the Encore, will soon be upstaged by rivals when it comes to power. Currently, the Encore comes with the sole option of a turbocharged 1.4-liter, four-cylinder engine that puts out 138 horsepower – which is less than what the upcoming Mazda CX-3 and Jeep Renegade will offer. The automaker is not only aware of the issue, but prepared to do something about it.

2015 Buick Encore - a more powerful Buick EncoreAccording to Buick-GMC’s U.S. vice president, Duncan Aldred, a more powerful Buick Encore could be on the way. The Encore was the brand’s third-best-selling vehicle in 2014 – momentum the automaker hopes to maintain. In an effort to further expand the crossover’s sales, Duncan acknowledges that more power may be necessary.

“I’m looking to grow volumes, and we’re always looking at customer feedback for what changes we need to make,” Aldred said to Automotive News. “But there’s always a trade-off between cost and benefit.”

Aldred does mention that the Encore’s power is not generally a complaint among consumers, but rather journalists who test drive the vehicle. Now that competitors will offer more powerful engines though, it might be time for Buick to offer a more powerful engine option.

Here at Warsaw Buick GMC, we think the current Encore can certainly hold its own, but look forward to the possibility of a more powerful engine option, too. Tell us in the comments: would you opt for a more powerful engine in your Encore?

OnStar RemoteLink Mobile App

The OnStar RemoteLink Mobile app will soon receive a much needed (demanded) update. The new interface and capabilities are modeled after years of customer feedback and streamlines access to information and application commands.

“The new version of the app is designed to be more intuitive for customers, with a simpler, cleaner design,” said Dan Kinney, director of User Experience, Global Connected Customer Experience at General Motors. “This new user experience should allow our customers to easily find and access all the features RemoteLink has to offer.”

About 1.3 million users regularly use the app and December 2014 set a record, marking nearly 7 million requests. Usage has only grown in 2015 with over 450,000 requests on several days in January.

OnStar RemoteLink is a General Motors development and is available on all makes (Chevrolet, Buick, GMC, Cadillac). In the second half of 2014, drivers could pinpoint their vehicle’s location on a map and it quickly became the third most-used feature.

“RemoteLink use has been steadily increasing over the past year, as our customers realize the advantages of a remote connection to their vehicle,” said Kinney. “Whether they’re warming their car up, cooling it down or checking vehicle information, the app has many practical uses.”

The app’s remote features include remote start/stop, locking and unlocking, and activating the horn and lights. The app is currently available on iOS, Android, Windows, and Blackberry. While iOS and Android already have the update, Windows and Blackberry will see it in the coming weeks.

Buick Avenir Concept is the Best at Detroit Auto Show

In the past, the Buick brand was not necessarily synonymous with the word luxury. But that’s all been changing over the last couple years—and if the Detroit Auto Show is any indication, that brand direction will continue for a long time. At the show, Buick revealed the Buick Avenir Concept, which gives us a big glimpse into what’s to come for the brand.Buick Avenir Concept

You see, the word “Avenir” is actually French for future—and just one look at the beautiful, low-slung, modern exterior aesthetic shows you why. “Avenir embodies Buick design, which centers on effortless beauty and presence without pretense,” said Ed Welburn, vice president of General Motors Global Design. “It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go.”

There are ergonomic and luxury improvements on the interior as well, though, so you’ll be completely comfortable and content in the cabin as well. While the Avenir is simply a concept vehicle and is not headed to production, it definitely shows an exciting future for the Buick brand in terms of both design and performance. Come see us at Warsaw Buick GMC to learn more today.

GM Introduces New Buick Cascada Convertible in Detroit

Buick has finally decided to let its hair down a bit. The American carmaker recently introduced the new Buick Cascada convertible, a stylish convertible that combines an innovative powertrain and chassis technologies to create the perfect, fun-to-drive experience.

“The new, 2016 Buick Cascada is a beautiful, engaging convertible that represents the very best of the brand’s global development practices,” said Duncan Aldred, vice president of Buick. “It’s a car that will delight customers with its fun spirit and help drive the momentum that’s fueling Buick’s success.”

The Cascada will be the first convertible Buick has offered in the United States market in 25 years. It features a 2+2 configuration, which makes the interior comfortable for all passengers, even tall adults. The 1.6-liter turbocharged engine churns out 200 horsepower, which combines with the carmaker’s sophisticated HiPer Strut front suspension to create a smooth, powerful ride. In the cabin lies a seven-inch color touchscreen and GM’s OnStar 4G LTE with a built-in WiFi hotspot, creating the perfect atmosphere for fun.

Buick will put the Cascada in dealership showrooms across the country in early 2016. Make sure you check back to Warsaw Buick GMC for updates on the newest addition to Buick’s lineup!

Affordable 2015 Buick Encore Gets Online Praise

One of 2015’s hottest new models is the 2015 Buick Encore, a well-priced, stylish, and comfortable crossover with cargo space to boot. With all the latest app and safety technology, the 2015 Encore might be the car for you this year.

The Encore starts at a suggested retail price of $25,565, and contains ten airbags for its two rows of seating. That means you can comfortably fit a family in the affordable 2015 Buick Encore, safely, for a competitive price. In fact, the 2015 Encore was ranked at number 6 in U.S. News Best Cars’ Affordable Compact SUVs.

Online reviewers are praising the cabin in the Encore for its classic styling and lux materials, saying that the front seats are a pleasure to drive in, with a great view of the road. Meanwhile, passengers in the back report ideal head- and legroom, during a peacefully quiet drive.

For more information on the 2015 Buick Encore or to check out our available Buick models, visit us at Warsaw Buick GMC.