Tag Archives: Buick

“That’s Not A Buick” Ad Proves Scientifically Effective

Have you noticed your own level of “engagement trace” during the latest Buick commercial campaign? These are the commercials where invariably someone proclaims “That’s not a Buick” when he or she is confronted with a new Buick.  The message therein: adjust your expectations; Buick isn’t what it used to be.

As for this mysterious “engagement trace,” that’s what scientists use to measure moment-by-moment focus on some media. Innerscope, a consumer neuroscience firm, measured the engagement trace in 50 volunteers, in addition to heart rate and breathing patterns, while they watched a Buick spot.

The result was “one of the highest overall levels of emotional engagement” Innerscope had ever seen, according to GM Authority. Engagement trace is measured on a 100-point scale. Sixty-five implies a baseline level of engagement. The volunteers who were watching the “That’s not a Buick” spot scored in the 80s.

At Warsaw Buick GMC, we’ve found that driving a Buick is highly engaging as well. Visit us today and find out!

New Buick LaCrosse Style Wears its Improvement on its Sleeve

When Buick set out to improve the LaCrosse for the 2015 model, they wanted to ensure that the changes and improvements would be obvious right off the bat. Therefore, the new Buick LaCrosse style definitely wears those improvements on its sleeve; both inside and out, it’s definitely a more eye-catching and elegant vehicle than ever before.

The new and improved look is just the beginning, though; it gets your attention and directs you to all the other changes and upgrades in the vehicle. The 2015 LaCrosse features a standard rearview camera, a panoramic moonroof, OnStar 4G LTE technology, improved legroom and cabin space, and more. It all added up to a highest predicted reliability award from Consumer Reports, making the new LaCrosse just as valuable as it is stylish.

If you want to turn heads out on the highway and keep people safe, comfortable, and happy inside your vehicle, then the updated LaCrosse is definitely the right choice for you. You’ll be getting a car that looks, feels, and drives like it’s more expensive than it is—and so your friends will probably think it is more expensive than it is. Come see us at Warsaw Buick GMC to get your new LaCrosse—it’ll be our little secret.

Buick’s Regal to Get European Influence from the Opel Monza

European cars are becoming increasingly more influential on cars in the US market. It’s not a recent trend, but it’s been picking up noticeably in the past few years. A lot of cars in the American market are picking up on cues and design ideas from their European cousins.

One of the more recent Euro-inspired developments is the Opel Monza’s future influence on Buick’s Regal concept. While a lot of the stand-out design schemes aren’t being transferred over, a number of the other ideas that make the Monza stylish will be incorporated into the Regal.

Here’s where it gets a little confusing. The chief of the Opel, Karl-Thomas Neumann, says that the next time we see the Monza it will be as the Opel Insignia, but in the states it will be known as the Buick Regal. So if you see the Insignia in European car news, you are going to be looking at what will likely be the design for the Buick Regal, save for a few potential design tweaks for the US market.

Warsaw Buick GMC is happy to see the two halves of the Western world collide to create even cooler cars for the future market. For more views into the world of Buick’s future design work, be sure to check out our future blogs!

Buick Encore and Enclave Lead Brand in Continued Sales Growth

During the month of September, Buick total sales rose 12 percent in comparison to the same period last year. It was largely a two-model show as the Buick Encore and Enclave accounted for about half of the brand’s individual and total sales.

With retail sales reporting a 38 percent increase, the Encore continued its nine-month growth streak. The small SUV has led its segment in sales for the past six months, quite a feat for such a competitive class.

The larger Buick Enclave posted its best September sales in three years. Year over year, the SUV’s sales increased by 21 percent.

“Despite the difference in size, both Encore and Enclave deliver the core attributes – style, comfort, quality and value – customers expect in a modern Buick,” said Tony DiSalle, Buick’s vice president of marketing. “Thanks to the success of our ‘Experience the New Buick’ campaign, consumers continue to discover these qualities are available in a Buick that truly fits their needs.”

Buick’s Verano and redesigned Regal also contributed to the brand’s sales growth.

September was a good month for Buick. We at Warsaw Buick GMC look forward to continued sales growth throughout the rest of the year.

Buick Silences Enclave Cabin Noise with New Technology

You will not hear the new Enclave coming. Buick has mastered the art of a silent cabin, making a ride that is both enjoyable and, well, quiet.  It offers a smooth ride that is matched with comfort, making the Enclave a crossover to swoon over.

2015 Enclave Cabin Noise ReducedThe interior is as spacious as a minivan, making room for cargo, and allowing people to both ride contently. It is safe to say that the Enclave has seamlessly entered luxury territory.

Outside noises stay outside. This means you won’t hear that annoying guy next to you at the stop light jamming to some obscure music. Autoweek reports that “potholes and road imperfections create a dull thud somewhere in the distance rather than a jarring crash at a definable corner of the car.”

The Buick Enclave offers all of the features car buyers look for in a crossover for a premium price of $54,000. Schedule your test drive today with us at Warsaw Buick GMC! You will be glad you did!

Buick Drive For Your Students Program Helps Local Schools

Across the country, the costs of after-school programs and extracurricular activities are continuing to rise. To help offset these costs, Buick is extending a helping hand through its Drive For Your Students program, allowing local public high schools to raise funds for a variety of activities.

The program, which is a test-drive initiative, allows dealers and schools to work together and build a community spirit. For each test drive taken at the event, Buick donates money (up to $10,000 per event) to be shared among participating schools.

“This program further demonstrates Buick’s commitment to community and education, as well as the local investment that dealers are making in their home towns,” said Molly Peck, director of Marketing for Buick.

Students who assist in hosting the events not only receive the money for their extracurricular activities, but they also gain experience in helping dealers plan, coordinate, and execute events.

If you are interested in using a Drive For Your Students event to raise funds for your program, contact Warsaw Buick GMC today!

Connectivity Will Come Standard across the Entire 2015 Buick Lineup

Buick is preparing to introduce a ‘new’ kind of connectivity. The automaker has announced that each and every 2015 Buick model will come standard with Apple Siri Eyes Free and Text Message Alerts, and most 2015 Buick models will also come standard with a built-in Wi-Fi hotspot, powered by OnStar with 4G LTE. That’s right – your data draining family can stay connected while you can maintain safe communication with your phone.

“People have become accustomed to having their mobile devices with them wherever they go, and that includes their vehicle,” said Roger McCormack, Buick product director in a news release. “With standard technologies like Siri Eyes Free and Text Message Alerts, Buick provides drivers with a convenient and safe way to stay in touch while on the road.”

The text message alerts feature allows smartphone users with Bluetooth connectivity to listen to incoming text messages read aloud through the car’s speakers. Siri Eyes Free allows users to interact with their smartphones using voice commands. Ask Siri to call people, play music, compose text messages, get directions, check the score, and more.

The car’s IntelliLink user interface is designed to be user-friendly and highly customizable, so each user can create a system that best meets their needs. That, along with the available OnStar with 4G LTE means a built-in Wi-Fi hotspot, providing a mobile hub for passengers and drivers to stay connected, even while on the go. 4G LTE will be available on the Buick LaCrosse, Verano, Regal, and Encore for the 2015 model year and will be available on the entire 2016 Buick lineup.

Stop by Warsaw Buick GMC, where the 2015 lineup is already rolling into our showroom!

“Experience the New Buick” Campaign Launched this Week

MLive.com reports that General Motors’ “Experience the New Buick” campaign expanded this week to promote the revitalized Buick brand. The campaign features a handful of ads that are trying to create a “that’s not a Buick” moment and change the viewer’s idea of what a Buick really is.

The commercials all take the aforementioned “that’s not a Buick” approach to show how brand’s design has changed. The ads feature a girl trying to find her friend’s car and a valet attempting to retrieve a car, but both failing because they have trouble identifying the Buick in a crowd of cars. Another ad similarly takes place surprise party that is being ruined because the attendees are debating if the birthday girl’s car is actually a Buick.

“The whole theme of ‘Experience the New Buick’ is wrapped around the fact that we have a new product portfolio,” says Tony DiSalle vice president of Buick marketing. “You look across the entire portfolio and it’s surprising to a lot of people what Buick is today.”

Try a reimagined Buick at Warsaw Buick today!

Buick Cascada to Arrive On American Soil In 2016

Last week Buick showed off the Cascada to US dealers, causing speculation that the company might be bringing it over from Europe for the 2016 model year. A U.S version would be nearly identical in appearance as its German equivalent, but things under the hood may look a little different. The European model uses a 1.6-liter turbocharged four-cylinder engine, but the U.S horse power could vary.

Convertible rumors started last year when GM CEO Dan Akerson said the car was “on his wish list to bring over.” Buick company spokesperson Nick Richards has said that “we don’t comment on speculation or rumors,” but it is possible the company just wants to make us sweat a bit. Cascada would be the first affordable four-seat convertible to be made available to the public in many years, in comparison to premium counterparts made by Mercedes, BMW, and Audi.

The U.S trademark on the name was reserved earlier this year, so we may not have to anticipate an official announcement from Buick’s corporate much longer. We have reason to believe that the Cascada should be arriving on American soil as soon as the beginning of 2016. Should that happen, rest assured that you’ll be able to find it at Warsaw Buick GMC as soon as they’re available.

Jay Leno, George W. Bush and a 1957 Buick Combine Forces

Road & Track reported on something special that happened at this year’s Pebble Beach Concours d’Elegance auto auction, involving comedian Jay Leno, former president George W. Bush, a 1957 Buick Caballero Estate Wagon and some unnamed bidders.

The ’57 Buick was being auctioned by David Gooding and was expected to sell for $100,000 to $125,000. The station wagon had been restored free of charge by Jay Leno’s Big Dog Garage and autographed by George W. Bush to benefit the latter’s George W. Bush Military Service Initiative, which helps post-9/11 veterans transition back to civilian life.

To everyone’s surprise, the Buick sold for a whopping $300,000. Then something even more incredible happened: the car’s buyer went up to the stage and donated the car back to Gooding, and received a standing ovation. The car was resold, this time to the original runner-up bidder, for $280,000, leading to another standing ovation.

In total, the 1957 Buick raised $580,000 for veterans, after being expected to sell for one-fifth of that price. Not bad for a 50-year old car!

If you would like something a bit newer and a lot cheaper, stop by Warsaw Buick GMC today to check out our fantastic selection.