MLive.com reports that General Motors’ “Experience the New Buick” campaign expanded this week to promote the revitalized Buick brand. The campaign features a handful of ads that are trying to create a “that’s not a Buick” moment and change the viewer’s idea of what a Buick really is.
The commercials all take the aforementioned “that’s not a Buick” approach to show how brand’s design has changed. The ads feature a girl trying to find her friend’s car and a valet attempting to retrieve a car, but both failing because they have trouble identifying the Buick in a crowd of cars. Another ad similarly takes place surprise party that is being ruined because the attendees are debating if the birthday girl’s car is actually a Buick.
“The whole theme of ‘Experience the New Buick’ is wrapped around the fact that we have a new product portfolio,” says Tony DiSalle vice president of Buick marketing. “You look across the entire portfolio and it’s surprising to a lot of people what Buick is today.”
Try a reimagined Buick at Warsaw Buick today!
Families all across the United States are gearing up for back to school season. For many of those families, this will include car shopping. If you are the parent of a new driver or soon-to-be college freshman, you are probably wondering which cars are the safest back to school cars.
While new cars may offer the top-of-the-line in both safety and technology, most families can’t fit a new car payment into their budgets and opt for used. With that in mind, the Insurance Institute for Highway Safety has put together a list of not only budget-friendly cars, but cars that will still keep your teen driver safe.
While the list covers many different makes and models, there are quite a few Buick and GMC models listed. If you’re looking for a midsize car, the IIHS recommends the Buick Verano, model year 2012 and later. Another great choice for those who want something with more capabilities is the GMC Terrain, model year 2010 and later.
For large vehicles, both full size sedans and large SUVs, the IIHS suggests the Buick LaCrosse (2010 and later), Buick Enclave (2011 and later), and GMC Acadia (2011 and later).
Here at Warsaw Buick GMC we have many of these recommended pre-owned Buick and GMC vehicles available today. Stop by and we’ll help you find a back to school car that will fit in your budget and keep your student safe.