Don’t worry. For all of you March Madness junkies, Buick has got your back. Just like last year, if you happen to be watching the NCAA tournament on the NCAA website you’ll notice a button on the bottom left labeled “Boss Button.” When your boss roams around your cube, your professor wanders behind you, or your spouse starts getting suspicious, you can click the button and your screen will look like you are doing something legitimate.
Not only that, Buick has found a way to make March Madness even more fun by introducing a trick shot competition. This isn’t just any competition. It features sixteen competitors, including a four year-old named Titus who does seem to in fact have a magical ability to sink trick shots as well as the Dude Perfect crew who make silly videos for a good cause. Viewers get to pick a potential winner just like with the March Madness bracket.
Molly Peck, Buick’s Director of Marketing and Advertising in an interview with BrandChannel that “Neilsen metrics found that last year’s campaign set a record in terms in terms of memorability.” Looks like a repeat for this year!
Across the country, the costs of after-school programs and extracurricular activities are continuing to rise. To help offset these costs, Buick is extending a helping hand through its Drive For Your Students program, allowing local public high schools to raise funds for a variety of activities.
The program, which is a test-drive initiative, allows dealers and schools to work together and build a community spirit. For each test drive taken at the event, Buick donates money (up to $10,000 per event) to be shared among participating schools.
“This program further demonstrates Buick’s commitment to community and education, as well as the local investment that dealers are making in their home towns,” said Molly Peck, director of Marketing for Buick.
Students who assist in hosting the events not only receive the money for their extracurricular activities, but they also gain experience in helping dealers plan, coordinate, and execute events.
If you are interested in using a Drive For Your Students event to raise funds for your program, contact Warsaw Buick GMC today!
Here in Warsaw, we know that the Spring brings about some of the best activities in our fair town. Here are a couple of the exciting events happening this spring.
Fishing Derby for Kids
- When: Saturday, May 31st
- Where: Municipal Park
- Price: Free
Rising temperatures means that the fish are out there and ready to nibble. Gather up the kids for this catch-and-release fishing derby that will celebrate National Fishing Week and bring the whole family out to the water. There will be prizes awarded for catch categories such as Biggest Fish, and the first 100 kids who sign up will receive a free gift.
Mommy Son Adventure
- When: Friday, May 1st
- Where: Pete Thorn Center Gym
- Price: $15 per couple, $5 per additional child
- Ages: 3-10
This special day dedicated to mothers and sons puts the both of you on a farming adventure. The event includes snacks, activities, and even games that will center around life on the farm. Not only just for moms; grandmothers, aunts, and more are welcome to share the day.