In the past, the Buick brand was not necessarily synonymous with the word luxury. But that’s all been changing over the last couple years—and if the Detroit Auto Show is any indication, that brand direction will continue for a long time. At the show, Buick revealed the Buick Avenir Concept, which gives us a big glimpse into what’s to come for the brand.
You see, the word “Avenir” is actually French for future—and just one look at the beautiful, low-slung, modern exterior aesthetic shows you why. “Avenir embodies Buick design, which centers on effortless beauty and presence without pretense,” said Ed Welburn, vice president of General Motors Global Design. “It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go.”
There are ergonomic and luxury improvements on the interior as well, though, so you’ll be completely comfortable and content in the cabin as well. While the Avenir is simply a concept vehicle and is not headed to production, it definitely shows an exciting future for the Buick brand in terms of both design and performance. Come see us at Warsaw Buick GMC to learn more today.
Buick has finally decided to let its hair down a bit. The American carmaker recently introduced the new Buick Cascada convertible, a stylish convertible that combines an innovative powertrain and chassis technologies to create the perfect, fun-to-drive experience.
“The new, 2016 Buick Cascada is a beautiful, engaging convertible that represents the very best of the brand’s global development practices,” said Duncan Aldred, vice president of Buick. “It’s a car that will delight customers with its fun spirit and help drive the momentum that’s fueling Buick’s success.”
The Cascada will be the first convertible Buick has offered in the United States market in 25 years. It features a 2+2 configuration, which makes the interior comfortable for all passengers, even tall adults. The 1.6-liter turbocharged engine churns out 200 horsepower, which combines with the carmaker’s sophisticated HiPer Strut front suspension to create a smooth, powerful ride. In the cabin lies a seven-inch color touchscreen and GM’s OnStar 4G LTE with a built-in WiFi hotspot, creating the perfect atmosphere for fun.
Buick will put the Cascada in dealership showrooms across the country in early 2016. Make sure you check back to Warsaw Buick GMC for updates on the newest addition to Buick’s lineup!