European cars are becoming increasingly more influential on cars in the US market. It’s not a recent trend, but it’s been picking up noticeably in the past few years. A lot of cars in the American market are picking up on cues and design ideas from their European cousins.
One of the more recent Euro-inspired developments is the Opel Monza’s future influence on Buick’s Regal concept. While a lot of the stand-out design schemes aren’t being transferred over, a number of the other ideas that make the Monza stylish will be incorporated into the Regal.
Here’s where it gets a little confusing. The chief of the Opel, Karl-Thomas Neumann, says that the next time we see the Monza it will be as the Opel Insignia, but in the states it will be known as the Buick Regal. So if you see the Insignia in European car news, you are going to be looking at what will likely be the design for the Buick Regal, save for a few potential design tweaks for the US market.
Warsaw Buick GMC is happy to see the two halves of the Western world collide to create even cooler cars for the future market. For more views into the world of Buick’s future design work, be sure to check out our future blogs!
MLive.com reports that General Motors’ “Experience the New Buick” campaign expanded this week to promote the revitalized Buick brand. The campaign features a handful of ads that are trying to create a “that’s not a Buick” moment and change the viewer’s idea of what a Buick really is.
The commercials all take the aforementioned “that’s not a Buick” approach to show how brand’s design has changed. The ads feature a girl trying to find her friend’s car and a valet attempting to retrieve a car, but both failing because they have trouble identifying the Buick in a crowd of cars. Another ad similarly takes place surprise party that is being ruined because the attendees are debating if the birthday girl’s car is actually a Buick.
“The whole theme of ‘Experience the New Buick’ is wrapped around the fact that we have a new product portfolio,” says Tony DiSalle vice president of Buick marketing. “You look across the entire portfolio and it’s surprising to a lot of people what Buick is today.”
Try a reimagined Buick at Warsaw Buick today!
The Detroit Free Press reports that Consumer Reports, the nation’s premier customer advocacy publication, has recommended the 2014 Buick Regal over competing premium sedans, including the BMW and Mercedes-Benz.
CR gave almost identical scores to the recently redesigned Regal, the BMW 328i and the Mercedes-Benz C250. What made the Regal stand out? The fact that is cost thousands of dollars less than its foreign competitors.
“The Regal is a thoroughly developed and satisfying mid-sized sports sedan that’s more reminiscent of a German sports car than the softly sprung luxo-barges that Buick was once known for,” said Jake Fisher, director of automotive testing of CR.
CR also found that the new Regal has greater fuel efficiency and is quicker than the previous model, thanks to a new 2.0-liter turbocharged four-cylinder engine. The Regal also beat the Volvo S60 in a head-to-head road test.
To get European-style luxury for thousands of dollars less from an American manufacturer, stop by Warsaw Buick GMC today and check out the highly recommended 2014 Buick Regal.