Tag Archives: Sales

“That’s Not A Buick” Ad Proves Scientifically Effective

Have you noticed your own level of “engagement trace” during the latest Buick commercial campaign? These are the commercials where invariably someone proclaims “That’s not a Buick” when he or she is confronted with a new Buick.  The message therein: adjust your expectations; Buick isn’t what it used to be.

As for this mysterious “engagement trace,” that’s what scientists use to measure moment-by-moment focus on some media. Innerscope, a consumer neuroscience firm, measured the engagement trace in 50 volunteers, in addition to heart rate and breathing patterns, while they watched a Buick spot.

The result was “one of the highest overall levels of emotional engagement” Innerscope had ever seen, according to GM Authority. Engagement trace is measured on a 100-point scale. Sixty-five implies a baseline level of engagement. The volunteers who were watching the “That’s not a Buick” spot scored in the 80s.

At Warsaw Buick GMC, we’ve found that driving a Buick is highly engaging as well. Visit us today and find out!

GMC November Retail Sales Report Gives Reason to Celebrate

It’s been thirteen years since GMC has been able to report November sales as impressive as those recorded this year. With a total of 43,853 vehicles sold last month, the automaker boasts a 31.1% increase over last year’s GMC November retail sales and the best November since 2001.GMC November retail sales

The brand’s trucks, especially the Sierra, played a large part in that success. The full-size Sierra sold 22,458 units—over half of the brand’s total sales and 57% more than last year during the same period. That number also happens to be the truck’s new record for November sales.

“As evidenced by our November sales results, customers continue to turn to the Sierra for a pickup truck that’s both strong and stylish,” said Duncan Aldred, GMC’s US vice president for sales and marketing.

“Between the Sierra and Sierra HD, along with distinctive model lines like the All-Terrain and Sierra Denali, we offer a truck that not only fits the task at hand, but also reflects the unique style, personality and preferences of the customer.”

GMC’s Terrain and Yukon models also recorded double-digit gains in comparison to last year’s November sales.

As the brand celebrates its 10th consecutive month of year-over-year sales increases, we at Warsaw Buick GMC look forward to setting new records during December.

Best General Motors Third Quarter since 1980

Do you remember where you were in 1980? Were you even born yet? 34 years ago, Jimmy Carter was president and General Motors was having one heck of a year. Now, in 2014, we are seeing the best General Motors third quarter sales results since then.

GM registered over 2.4 million global sales between June and September mostly thanks to strong sales in the United States and China. Leading those sales were GM’s pickups, the GMC Sierra and Chevrolet Silverado. Combined, these two trucks increased GM’s truck market share to 35.6 percent.

Another strong GM player was the Buick Encore, which continued to lead in its segment for the sixth straight month.

“GM delivered its best third quarter global sales in 34 years thanks to solid growth in the United States and China, and steady improvement in Opel’s market share,” said GM CEO Mary Barra, in a statement. “We have launches now underway, including the Chevrolet Colorado and GMC Canyon in North America, the Opel/Vauxhall Corsa in Europe, and the Buick Envision and Cadillac ATS-L in China, that will keep our momentum going.”

Come celebrate GM’s success with us here at Warsaw Buick GMC. We’ll give you a great deal on a new Buick or GMC vehicle.

Buick Encore and Enclave Lead Brand in Continued Sales Growth

During the month of September, Buick total sales rose 12 percent in comparison to the same period last year. It was largely a two-model show as the Buick Encore and Enclave accounted for about half of the brand’s individual and total sales.

With retail sales reporting a 38 percent increase, the Encore continued its nine-month growth streak. The small SUV has led its segment in sales for the past six months, quite a feat for such a competitive class.

The larger Buick Enclave posted its best September sales in three years. Year over year, the SUV’s sales increased by 21 percent.

“Despite the difference in size, both Encore and Enclave deliver the core attributes – style, comfort, quality and value – customers expect in a modern Buick,” said Tony DiSalle, Buick’s vice president of marketing. “Thanks to the success of our ‘Experience the New Buick’ campaign, consumers continue to discover these qualities are available in a Buick that truly fits their needs.”

Buick’s Verano and redesigned Regal also contributed to the brand’s sales growth.

September was a good month for Buick. We at Warsaw Buick GMC look forward to continued sales growth throughout the rest of the year.

Buick Celebrates Successful First Year of Encore

The Buick Encore is officially one year old and what a year it has been! The small crossover has almost single-handedly given the Buick brand a much-needed boost.

General Motors was definitely taking a gamble when it introduced the Encore; however, after just a few months, it was clear there was nothing to worry about.

“Right out of the gate, demand for the Encore was high,” Tony DiSalle, vice president of Buick marketing said in a statement. “It accounted for most of the segment’s growth last year and that’s because it offers the right safety, technology and features in the right-sized vehicle for many customers.”

In its first full year of sales, US buyers took home 31,046 of the luxury crossovers and global sales reached 97,311, which helped Buick set a new global sales record.

Here at Warsaw Buick GMC, we think the Encore is living up to its name as we want it to come back again and again and again.